They are logoless. They are homeless. But they sure has hell ain’t moneyless.
Welcome, New York City FC. The freshly announced expansion club set to join MLS as it’s 20th team in 2015.
Conceived by newlywed sporting giants Manchester City FC and the New York Yankees, New York City FC was birthed this very morning, a procedure facilitated by Commissioner Don Garber. Imagine him, little medical cap, surgical mask taut across his face hiding his biggest-ever grin as he cut the umbilical cord to his latest and greatest genetically modified soccer baby, lifted it to the sky for all the soccer animal kingdom to see, as MLS nurses belted the chorus of “Circle of Life.” What a scene.
Wait, that may sound a bit negative, but this is too huge to really get pessimistic quite yet. This is the league’s biggest stride yet in trying to reach what some call, “the big time”. If the MLS wants to be one of the top soccer leagues in the world in the next 10 years, this is a vital step.
However, despite it’s single entity business model, MLS has long strived to facilitate the existence of its own “superclubs”, like the world’s biggest leagues enjoy, behind it’s own curtains. For NYCFC, a future superclub, it really couldn’t have arranged better parents for. Oil-blooded Man City and the f*cking Yankees. Two of the biggest, richest brands in world sport have invested in a soccer team in a league where salary caps and revenue sharing exist to cultivate competitiveness and equal growth in a socialist sporting atmosphere. So yes, people are skeptical. Skeptical of the loopholes and advantages they may give to their new blonde haired, blue eyed preciousness. Kind of like they did for LA and Goldenballs. It’s a risk MLS is taking. But love it or hate it, one probably worth taking.
As for the stadium, Queens is still the preferred location for an SSS, but plans are still in the works. An interim venue will be chosen to host them in 2015. Where? Who knows, but a poorly chosen home for their debut season would be catastrophic.
As for the logo, many have already jumped on NYCFC’s assumed branding. Sky blue and white, Man City font. It’s all a bit too obvious. Should we also expect pinstripe kits? Rightly so, a true fanbase will want original branding that captures the identity of urban NYC. Not a regurgitation of ‘American Man City’. That’s not a good way to get Man United, Liverpool, Arsenal, or, screw it, supporter’s of any other PL club to adopt your club.
Some words from NYCFC’s proud new parents:
“We are pleased to be associated with this major move by MLS to increase its presence in the New York market and to enhance the opportunity for New York soccer fans to enjoy high-level play in their own city,” gurgled the Hal Steinbrenner.
“We are thrilled to contribute to the energy and growth of New York City Soccer. In the Yankees, we have found the absolute best partner for developing a world-class sports organization and a winning team that will carry the New York City Football Club name with pride,” Ferran Soriano, Man City CEO, said while trying to contain himself as Steinbrenner pinched his butt.
Lastly, you may be thinking, “What the hell happen to the Cosmos?” Well once the iconic NY club decided to join the second-tier NASL in December, that pretty much ticked Garber and MLS suits right off. But don’t worry, you didn’t buy that hip Cosmos track jacket for nothing. You can catch them this August when they kickoff their NASL campaign at Hofstra University.
So Cosmos to MLS is dead. NYCFC is alive, goo-gooing and ga-gaing on its first day of a pampered existence. What do you think?